BC has proven to be the top province in the country for active cyclists, and the Vancouver Bike Zone provides a venue to celebrate, learn and share the best of Riding that our great land has to offer! With some of the best trails in North America, and wide sweeping road biking highways, and renowned stunt parks and BMX tracks, BC has it all and the sport is growing.

The attendees of this show represent a passionate riding group, strongly represented in the 14 to 40 year-old age range. Our visitors, both male and female, are cycling enthusiasts who spend a substantial portion of their disposable income on riding gear and equipment. The Show caters to all levels of riders, novice intermediate and or expert, and this market spends substantially on clothing, gear and travel. These consumers have the means and the desire to invest in a wide variety of products and services that will enhance their riding experiences and assist them in reaching their goals

This is the one annual venue where Riders come to find out about the latest technology, to buy new gear for the upcoming season. Riders want to see what Bike Manufacturers are displaying for the new season, and who is on the cutting edge and active in the marketplace. Riders also look to meet their favorite retailers, and talk shop with the staff from their favorite shops to see who they are comfortable with in servicing their riding needs for the upcoming season.

This show will cater to all cycling styles, including Mountain Bike Free Riding, Road Cycling, BMX and Touring. The Bike Zone advertises heavily using wide reaching campaign including the top radio stations in Vancouver, The Vancouver Province and the Georgia Straight, and a great TV ad campaign on Global. Most importantly, we also launch an intensive grassroots marketing campaign through numerous associations, email lists, local bike shops, other riding groups, and all past attendees to help get the message out visit this show dedicated to their sport.

To help promote the sport of Cycling to your next best group of potential consumers, The Bike Zone is co-located with the Outdoor Adventure Show. Consumers of the Outdoor Adventure Show are committed to a lifestyle that involves sports and activities of all kinds, from hiking, paddle sports and adventure travel to mountain biking, climbing, adventure racing, scuba diving and hiking. They are "doers", not watchers. These individuals embrace life with passion and challenge themselves physically and emotionally to achieve the highest levels of satisfaction. These consumer are the perfect demographic for Bike retailers to promote your Bikes and services to your secondary market of high-income multi-sport athletes, who will have a bike in their garage of toys!

In total 21,500 outdoor enthusiasts attended the Vancouver show in 2007!

2007 SHOW - AGE DEMOGRAPHICS:

22% were 18-30 years old
45% were 31-40 years old
28% were 41-55 years old
5% were over 55 years old

More exposure, more leads, more sales!

CONTACTS:
Russ Koehler, Show Manager
Tel: 1-800-891-4859 ext 272     Fax: (905)477-7872
Email: russ@nationalevent.com